Why A Duo? Holy Synergy Batman...

Because, sometimes, two's WAY better than one!

Take Batman & Robin, another Dynamic Duo. Sure, they both fight villainy just fine on their own, but when they join forces.... KAPOW!

Tooth Soap...to get your teeth squeaky clean. Tooth Polish...to keep your smile bright. An unbeatable combination!

So. Why didn't we mix 'em both together?

Turns out, one of our intrepid heroes (soap) has a very specific pre-bacteria-battling ritual that involves mandatory alone time. And so, the duo needs to team up on your brush right before the epic battle against the evil forces of plaque, tartar and bad breath begins.

We've asked our resident science geek, Elise, to explain what soap is & how it works: 

 Simply put, soap is a salt made from a complex chemical reaction. In science-y terms, soaps are mixtures of sodium or potassium salts of fatty acids, and can be made by mixing oils or fats and reacting them with a strong base. This process is known as saponification.

 Here at SuperHuman, we use a mixture of mostly olive oil, with a bit of coconut oil to help with the lathering abilities of our tooth soap. We mix these oils with potassium hydroxide which is a strong base. When the saponification takes place, these two ingredients come together to make an entirely new product...soap!

How does soap clean? Soap is an emulsifier. An emulsifier is able to keep two liquids mixed together that wouldn't normally mix. Oil, which attracts food particles and plaque, cannot usually mix with water, but soap allows for the water to surround the oil and plaque and make it easier to wash away.

Here comes the super science-y part. You can think of a soap molecule as a long chain of atoms. One end of this chain is polar, while the other end is non-polar. Here's the important part - polar molecules are attracted to other polar molecules, while non-polar molecules are attracted to other non-polar molecules. Oil and water cannot mix because oil is non-polar while water is polar. Because soap molecules have both properties at opposite ends of the molecule, they are able to act as a sort of "bridge" between the opposing oil and water molecules - allowing them to mix and be easily washed away!

Now the big question is: Why does soap work so well on your teeth? Dental plaque is a biofilm that naturally develops on your teeth and is formed by layers of colonizing bacteria that are trying to attach themselves to the smooth surface of your teeth. This biofilm not only contains about a thousand different types of bacteria, but it also contains insoluble materials such as lipids. SuperHuman Tooth Soap helps to kill the bacteria that are causing the plaque build-up, and it also helps to remove plaque that is already there.

So, now you know that soap is actually a kind of salt that surrounds stuff like oil, dirt, plaque and other grime and allows it to mix with water and be carried off down the drain!

As you can see, if we combined our polish & toothsoap together, the soap would do it's "soapy thing" surrounding the polish molecules...sapping our heroes' strength before the bacteria-battle even begins. By keeping the twosome separate, their superpowers aren't unleashed until they're combined on your brush!


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