It's Not Easy Being "Green"

SuperHuman Naturals Blog Postcards From FriendshipOur small company makes some big decisions concerning the "2 P's"

Preservatives and Packaging

Call us idealists, but we just don't see why companies should feel forced to choose between capitalism and environmentalism.

THE GOOD NEWS - Sales of our flagship products are steadily increasing thanks to lots of mentions on popular health blogs and various social media platforms. We're also ready to spread our wings, and to send some brand-spankin'-new fledgling products out into the marketplace (yay)!

THE BAD NEWS - In an effort to increase the shelf life of our products, we actually considered (for a brief moment) artificial preservatives (boo hiss). Why, you ask? Well, we've received inquiries from health food stores here in Maine and some pretty fancy-schmancy European shops that are interested in carrying our Tooth Soap & Polish Duo. As exciting as that is for us, if we choose to wholesale our products, we will no longer have the option of making our products up in small batches and sending them directly out to our amazing customers to be used while fresh.

PLUS, at the same time, our staff has been tirelessly searching for more environmentally responsible packaging options. And let me just say this... pickings are slim for companies that can't commit to a shipment of 100,000 pieces or more.

So... What's a small company to do?

Well, here at SuperHuman, we decided to go back to the beginning. One of the first things that we did when we decided to form a natural products company, was to write our mission statement. It ended up in the form of a pledge. Kind of a pledge to the earth, if you will. So, with these two ethical dilemmas looming, we all sat down together and silently stared at The SuperHuman Pledge for a while...

Needless to say, we all decided that we simply must follow our hearts. We owe it to our customers, our planet and ourselves.

In the next couple of blog posts I'll be sharing our adventures (and misadventures) as we tackle these challenges.

In the meantime, keep reducing, reusing and recycling SuperHumans!


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