Becoming SuperHuman

 

Our Story the SuperHuman Naturals - LIFE GUARD Natural Deodorant About Us Page

THE BEGINNING

Hi! We're Sherri & Lori, the sister duo that founded SuperHuman Naturals back in 2011. We pooled our resources and talents then began happily manufacturing and selling a variety of natural products.

THE DREAM

Our journey to develop LIFE GUARD started with a conversation that went something like this - Sherri: "I wish I could find a kickass natural deodorant. You know, one that actually works." Lori: "I hear ya. Hey, maybe that should be our next product. I mean, how hard can it be?"

THE REALITY

As the song goes, it's not easy being "green". After testing close to a hundred underperforming formulations - and just as we were about to throw in the towel - we stumbled upon the secret ingredient, which, as it turns out, had been all around us the whole time!

THE INSPIRATION

You see, SuperHuman is based in the small fishing village of Friendship Maine. We're at the tip of a peninsula that juts out into the ocean. We're basically surrounded by the ocean. For us, the eureka moment was when we discovered that magnesium derived from seawater was BY FAR the most effective odor-fighter that we tested! From there, it seemed only natural to look to the sea for other effective ingredients. With the addition of skin-soothing sea kelp extract and the wetness protection of sea clay, LIFE GUARD Nat Deo was born.

THE TURNING POINT

By early 2016, LIFE GUARD was outselling all of our other products combined. It was clear we had a winner. By midyear, we made the decision to rebuild our website and business to focus solely on LIFE GUARD. We also chose to offer Free US Shipping, Free Returns and a Money Back Promise because we want you to feel confident - both before and after your purchase.

Thanks for stopping by, and thanks for being a SuperHuman!

~ Sherri & Lori